Our story: timeline

It all began with a conversation…

2003
John McLaughlin, then President of the University of New Brunswick, launched Next NB/Avenir NB , an ambitious initiative to encourage New Brunswickers to talk to each other about the future of their province. He invited them to address a simple but compelling question: What do we want of New Brunswick?


2004-2005
Next NB invites 21 emerging leaders in the Province to be part of the conversation taking place.  They traveled throughout the province, witnessing firsthand the challenges and opportunities of our region.

The most inspiring companies, organizations, and communities they visited all had great leadership at their core. They realized that the one sure way to make a significant, long-term impact was to develop leadership skills in the province's young people - its future leaders. They also knew there were many promising young people willing and able to contribute to the province's prosperity, they just needed the right opportunity and support.

They created “The Twenty first Leaders for the 21st Century”, branded as 21inc to tap into this latent energy.


2007
21inc officially launched in November across New Brunswick, with a call for applications for a cutting-edge 10-month advanced leadership experience, entitled 21 Leaders (21L). The response was overwhelming with over 110 people applying for 21 spots.


2008
21inc and the New Brunswick Business Council launch THE 2008 IDEAS FESTIVAL . Over two days leaders from across the region and country converged on the sea-side town of St. Andrews, NB, to engage with the ideas and issues that both shape our lives and challenge our times.


2009
Over 120 people apply for the next 21L 2009 experience. The results stimulate demand from stakeholders in other Atlantic provinces for 21inc programming.


2010
21inc launches The Emerging Leaders Summit, a pan-Atlantic week-long advanced leadership experience for 50 outstanding emerging leaders. Working in partnership with Knightsbridge Robertson Surrette over 400 Atlantic Canadians are nominated for the experience. The Summit culminates with a second Ideas Festival. Organized in partnership with The Public Policy Forum the festival tackled many of Canada's big issues - economic recovery and the future of Atlantic Canada, aging population, youth outmigration, open government, urban and rural vitality, energy sustainability and democratic participation.


2011
21inc reconnects with its alumni community and ponders its next phase of growth. The organization develops ambitious goals to take its 21L experiences across Atlantic Canada, creating a pan-Atlantic community of emerging top talent.


Today
21inc’s alumni, over 120 strong, are among Atlantic Canada’s top emerging leaders, using 21inc’s leadership experiences to start companies, embed innovation, improve organizational processes, and join a supportive community of intergenerational leaders.